MORAWA – Vienna, Wollzeile
2024

The character of the store is modern and elegant, yet homely, building on the harmonious coexistence of the building's classic architectural elements and contemporary design. Light colors, natural materials and wooden shelving create a friendly atmosphere, where the love of reading takes center stage.

The store has received special attention for its children's book section, Manga and Graphic Novel section, and the self-checkout zone that responds to digitalization, ensuring a convenient and fast shopping experience. The red Morawa logos and carefully composed book displays placed at the entrance and interior of the store create a strong brand presence. The gallery space, arches and the bright central part with a glass roof provide the visitor with exciting spatial dynamics and natural light.

Morawa Wollzeile is more than just a bookstore: it is an inviting, inspiring space that redefines the urban book experience.