MORAWA – Vienna, Auhof Center

Services
Interior design & visual design
Location
Vienna, Auhof Center
Project
The Morawa Auhof Center bookstore is a modern and dynamic space where the shopping experience is combined with the joy of discovery. The store's design consciously combines an open spatial structure with thematic islands, so visitors can easily navigate the rich selection of books, souvenirs and games.

MORAWA – Vienna, Auhof Center
2023

More than just a bookstore. A world for you to explore.

Warm-toned coverings and light furniture provide a harmonious backdrop for highlighting colorful covers and displays. Graphic elements inspired by nature – birds, plants, animal motifs – soften the raw character of industrial ceilings and structural elements with playful visuals. Special attention was paid to the children's section and youth literature, where colorful inscriptions, cheerful furniture and dedicated reading corners await the young audience.

The store's specialty is its functional flexibility: the information desk, the collection point, and the interactive digital displays all support fast, targeted, or even inspiring shopping journeys.

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